{"id":10690,"date":"2025-10-19T20:11:26","date_gmt":"2025-10-19T16:11:26","guid":{"rendered":"https:\/\/pay.flconsulting.am\/?post_type=product&#038;p=10690"},"modified":"2026-10-07T17:32:03","modified_gmt":"2026-10-07T13:32:03","slug":"finance-and-banking-disrupted","status":"publish","type":"product","link":"https:\/\/pay.flconsulting.am\/en\/events\/finance-and-banking-disrupted\/","title":{"rendered":"London Business School Executive Generative AI Masterclass"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10877\" style=\"color: #333399;\" src=\"https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/RS25004_LBS_Standard_Logo_RGB_AW_scr-150x150.png\" alt=\"\" width=\"115\" height=\"115\" srcset=\"https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/RS25004_LBS_Standard_Logo_RGB_AW_scr-150x150.png 150w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/RS25004_LBS_Standard_Logo_RGB_AW_scr-300x300.png 300w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/RS25004_LBS_Standard_Logo_RGB_AW_scr-768x768.png 768w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/RS25004_LBS_Standard_Logo_RGB_AW_scr-430x430.png 430w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/RS25004_LBS_Standard_Logo_RGB_AW_scr-700x700.png 700w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/RS25004_LBS_Standard_Logo_RGB_AW_scr.png 800w\" sizes=\"auto, (max-width: 115px) 100vw, 115px\" \/><\/h2>\n<h2><span style=\"color: #333399;\">London Business <\/span><span style=\"color: #333399;\">School\u00a0<\/span><\/h2>\n<h2><span style=\"color: #333399;\">Faculty Experts in Generative AI<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h4><span style=\"color: #993300;\"><strong>Day 1 \u2013 Heiko Hotz<\/strong><\/span><\/h4>\n<p><span style=\"color: #333399;\"><strong>Value Creation Use Cases \u2013 Internal and External<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Streamlining operations:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">How Generative AI can enhance efficiency internally.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Enhancing quality:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">The role of Generative AI in quality improvement.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>New opportunities:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Using Generative AI to identify new markets and customer segments.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Creating value:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Ways in which Generative AI can drive business value.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Case Studies:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Review of Generative AI applications across various industries.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Navigating the Ethical Landscape<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ethical implications:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">The moral and ethical aspects of using Generative AI.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Legal considerations:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">The legal landscape, including privacy and copyright issues.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Understanding the regulatory landscape for Generative AI:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Review of current regulations and their implications.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Mitigating risks:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Strategies to address potential risks associated with AI adoption.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Responsible use of AI:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Building a framework for the ethical and responsible use of AI within organisations.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h3><span style=\"color: #993300;\">Day 2 \u2013 Ioannis Ioannou<\/span><\/h3>\n<p><strong>Identifying and Exploiting AI Opportunities<\/strong><\/p>\n<p><strong>Strategy in an Age of AI: Building a Practical Foundation:<\/strong><br \/>\nUnderstanding how AI changes traditional strategy frameworks and where competitive advantage can come from.<\/p>\n<p><strong>Three Roles for AI in a Decision: Search, Critic, Adversary:<\/strong><br \/>\nUsing AI to expand options, challenge reasoning and test strategic decisions.<\/p>\n<p><strong>Deployment Risks: Over-Reliance and the Persuasion Trap:<\/strong><br \/>\nUnderstanding the risks of over-reliance on AI and learning to critically assess confident but potentially inaccurate outputs.<\/p>\n<p><strong>From Insight to Application: Scenarios and Business Models:<\/strong><br \/>\nBuilding scenarios, identifying leading indicators and stress-testing business models and capabilities with AI.<\/p>\n<p><strong>Commitments under Uncertainty and the Adversary Panel:<\/strong><br \/>\nExploring strategic commitments under uncertainty and challenging decisions through an AI-powered adversarial approach.<\/p>\n<p><strong>Strategic Implications: AI and Competitive Advantage:<\/strong><br \/>\nUnderstanding how AI priorities can support durable sources of competitive advantage and strengthen business models.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<div class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fdbdf32d-2d7f-49fc-bc17-48d5d42a7483\" data-message-model-slug=\"gpt-5-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"67\" data-end=\"429\"><strong data-start=\"67\" data-end=\"81\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10862 \" src=\"https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/HEiko-Hotz-150x150.jpg\" alt=\"\" width=\"129\" height=\"129\" srcset=\"https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/HEiko-Hotz-150x150.jpg 150w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/HEiko-Hotz.jpg 192w\" sizes=\"auto, (max-width: 129px) 100vw, 129px\" \/><\/strong><\/p>\n<p><strong>Heiko Hotz is an Affiliate Lecturer at London Business School and a Generative AI Global Blackbelt at Google Cloud, where he builds production AI systems and advises enterprise customers on Generative AI adoption and transformation.<\/strong><\/p>\n<p>An AI leader and hands-on practitioner with over 23 years in technology and more than nine years focused on machine learning and AI, he combines deep engineering experience with strategic advisory. He also writes for O\u2019Reilly and is co-authoring a book on real-time AI agent systems.<\/p>\n<p>At LBS, Heiko developed and teaches \u201cGenerative AI Product Design\u201d, a hands-on course covering large language model fundamentals, retrieval-augmented generation, AI agents, evaluation, and LLMOps, and delivers sessions for the Executive Education programme that help C-level leaders translate complex, ambiguous questions into effective, business-aligned AI solutions. Before academia, he held senior AI and data science roles at Amazon, AWS, and now Google Cloud, having begun his career as a software engineer and management consultant across the energy, financial, and technology sectors.<\/p>\n<p>At Google Cloud, Heiko has grown enterprise Generative AI adoption at scale, authored the official reference architecture for the Gemini Live API, and acts as a \u201cvoice of the developer\u201d shaping the Gemini product roadmap. He is a widely-read author and speaker on Generative AI architecture, AI agents, and multimodal systems, and founded NLP London, the city\u2019s leading community for natural-language-processing practitioners. He holds an MBA from London Business School and a Master\u2019s in Theoretical Physics and Computer Science.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<div class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fdbdf32d-2d7f-49fc-bc17-48d5d42a7483\" data-message-model-slug=\"gpt-5-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-pm-slice=\"1 1 []\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10951 alignleft\" src=\"https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/Ioannis-Ioannou-400x263.webp\" alt=\"\" width=\"154\" height=\"101\" srcset=\"https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/Ioannis-Ioannou-400x263.webp 400w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/Ioannis-Ioannou-430x283.webp 430w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/Ioannis-Ioannou-150x99.webp 150w, https:\/\/pay.flconsulting.am\/wp-content\/uploads\/2025\/10\/Ioannis-Ioannou.webp 527w\" sizes=\"auto, (max-width: 154px) 100vw, 154px\" \/>Ioannis Ioannou<\/strong> is a tenured Associate Professor of Strategy and Entrepreneurship at London Business School and an Associate Editor of <em>Management Science<\/em> and the <em>Strategic Management Journal<\/em>. His research examines where competitive advantage comes from and how it is sustained, with a particular focus on sustainability and responsible business.<\/p>\n<p>His work has been cited more than <strong>20,000 times<\/strong>, placing him among the <strong>top 0.1 per cent of most-cited researchers worldwide<\/strong>.<\/p>\n<p>At London Business School, Ioannis teaches strategy on the MBA and Executive MBA programmes and across Executive Education, where he has worked with more than <strong>1,000 senior leaders and board members<\/strong>.<\/p>\n<p>He designs and delivers custom and open programmes on <strong>strategy under uncertainty, scenario planning and business model resilience<\/strong>, including a full-day format in which leadership teams develop strategy with <strong>Generative AI built into every step<\/strong>.<\/p>\n<p>His online course on <em>Sustainability Leadership and Corporate Responsibility<\/em> received the <strong>Financial Times Responsible Business Education Award in 2025<\/strong>.<\/p>\n<p>Beyond the School, he co-chairs the <strong>Sustainability Advisory Panel at Merck KGaA<\/strong> and serves on the <strong>Advisory Council of the European Institute of Management and Finance<\/strong> and the <strong>World Economic Forum Expert Network on Sustainable Development<\/strong>.<\/p>\n<p>He writes regularly for <em>Forbes<\/em>, the <em>Financial Times<\/em> and <em>Project Syndicate<\/em>, and holds a <strong>BA from Yale University<\/strong> and a <strong>PhD in Business Economics from Harvard University and Harvard Business School<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;] London Business School\u00a0 Faculty Experts in Generative AI [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;] Day 1<\/p>\n","protected":false},"featured_media":10959,"template":"","meta":[],"product_brand":[],"product_cat":[82],"product_tag":[],"class_list":["post-10690","product","type-product","status-publish","has-post-thumbnail","product_cat-events-en","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"_links":{"self":[{"href":"https:\/\/pay.flconsulting.am\/en\/wp-json\/wp\/v2\/product\/10690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pay.flconsulting.am\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/pay.flconsulting.am\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pay.flconsulting.am\/en\/wp-json\/wp\/v2\/media\/10959"}],"wp:attachment":[{"href":"https:\/\/pay.flconsulting.am\/en\/wp-json\/wp\/v2\/media?parent=10690"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/pay.flconsulting.am\/en\/wp-json\/wp\/v2\/product_brand?post=10690"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/pay.flconsulting.am\/en\/wp-json\/wp\/v2\/product_cat?post=10690"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/pay.flconsulting.am\/en\/wp-json\/wp\/v2\/product_tag?post=10690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}